Yalla created a digital sound-integration campaign on TikTok and Instagram for DJ Marshmello and Lebanese singer, Nancy Ajram’s song, “Sah Sah.”
Sah Sah” digital campaign garnered over 16M views and had an engagement of 1.5M users across social media.
By focusing on 17 exclusive high-impact North American and Arab creators, we leveraged a massive reach, engagement, and hype for “Sah Sah.”
The “Sah Sah” dance trend become a viral sensation. The movement of creating a viral impact with the song caught the attention of many creators, celebrities, and viewers alike, who followed the trend afterwards.
Yalla was part of the incredible team that helped make DJ Marshmello and Nancy Ajram’s track a phenomenal success—we are the first agency to bridge diaspora markets and create opportunities for leading international artists to collaborate and accumulate success globally.